Creating Change through Communications
- Buy now
- Learn more
Introduction

Delayed 0 days

Welcome Video
Course Outline
Module 1: Strategy

Delayed 0 days

Strategy for Mission-Driven Organizations
Creating Change Through Communications
Case Study
Agile Communications Overview
Setting Your Goals for the Next Year
Strategy worksheet.pdf
Discussion
Module 2: Target Audience

Delayed 7 days

Creating a Target Audience Profile
Choosing Your Target Audience
Researching Your Target Audience
Case Study
Discussion
Module 3: Content Creation

Delayed 14 days

Agile Strategy for Content Creation
Choosing Content Types Based on Your Target Audience
Guide for Content Types by Channel
Transforming Existing Content
Content Creation Tools
Example
Discussion
Module 4: Intermission

Delayed 21 days

Agile Intermission
Mid-Way Conversation
Consultation Session
Module 5: Search Engine Optimization

Delayed 28 days

Introduction to Organic
Overview of SEO Components
Keywords
Backlinks
Toolshare
Discussion of SEO
Discussion
Consultation Session
Module 6: Dissemination

Delayed 35 days

Developing Strategy
Knowledge Banking
List Building
When & How to Push Your Organization's Research
Discussion of Email Content Distribution
Discussion
Consultation Session
Module 7: Social Media

Delayed 42 days

Setting Objectives
Post Creation
Building an Audience on Social Media
Platforms and Channels Overview
Discussion of Social Media
Discussion
Consultation Session
Module 8: Sponsored Content

Delayed 49 days

Approaching Sponsored Content with the Agile Mindset
Choosing Demographics
Platforms
Demo: Creating a Google Ad
Discussion of Sponsored Content
Discussion
Consultation Session
Module 9: Success Tracking

Delayed 56 days

Tying Metrics to Impact
Comprehensive Dashboards
Communicating the Impact of Communications
Discussion of Success Tracking
Discussion
Consultation Session
Closure

Delayed 56 days

Closure & Key Takeaways

Comprehensive Dashboards

Lesson unavailable

Please login to your account or buy the course.