Course

$499

Creating Change through Communications

Course
60 Lessons

If you want to harness the power of effective communications to create change, then this course is designed for you.

About this Course

This course is for professionals looking to create change and scale the impact of their mission-driven communications.

Creating Change through Communications (CCTC) provides an overview of key strategies and tools for professionals at mission-driven organizations seeking to create global and systemic change. Unlike other communications courses that focus on business results, CCTC provides practical tips tailored to the impact communicator - and since each module is designed to fit into a busy work schedule, you'll only need to spare 1 to 2 hours a week.

Get ready to join a community of like-minded professionals on a mission to create impactful change through strategic communications!

Tiffany Verga

Knowledge Management Consultant | The World Bank

This course covers all the bases in the best way to communicate for a mission-driven organization. While you may have several years of communications experience, studied communications previously, or worked in other business sectors this course takes you through all the core elements you need to rethink your strategy or enhance your current one. Particularly valuable are the initial topics covering target audience and strategy, these topics are crucial to communications and sometimes things that aren't reconsidered enough. The team at Discovered Markets though has you covered with excellent resources to take away beyond the course but also very real applicable case studies that help you relate the course learnings to your current work. I highly recommend and have thoroughly enjoyed taking the course.

Dissemination Preview

Learn how to be strategic in your approach

Ever wondered how to disseminate your content? It all starts with understanding the intent, purpose, and target of the content.

Preview more lessons

Alexandre Corriveau-Bourque

Chief Marketing Officer | Verent Solutions

Creating Change through Communications was exactly what we needed as an early-stage social impact company. There are so many things that we need to learn and do - and communications often falls to the wayside - but is crucial to building a brand and engagement beyond our initial circle of contacts.

The course was detailed enough to be useful, but also bite-sized which made it possible to keep up with the material and assignments amidst other competing priorities. If anything, the assignments (and lessons) were essential catalysts for us to move forward with things that we needed to do as an organization but did not have the bandwidth or structure to do so.

I would absolutely recommend this course (and already have).

Our community

Past participants come from global NGOs, international development consultancies, donors, development finance institutions, social enterprises, corporate social responsibility teams, and impact investors.

Join us in Creating Change Through Communications

Don't miss this opportunity to unlock your full potential as a change agent.
Enroll now in CCTC and equip yourself with the skills and insights to drive impactful change like never before.

I want to be a better impact communicator

Frequently Asked Questions

WHO'S THIS COURSE FOR?

Whether you have communications in your title or not, this course is for professionals at mission-driven organizations looking to optimize their communications strategy and performance while scaling its impact.

If you’re looking to:

Scale through research replication or impact-driven content
Create a tangible impact through your communications
Influence other organizations to change their strategies and behavior through the dissemination of insights and research
Or you need tactics to influence other organizations and the whole system

Then this course is for you!

WHY SHOULD I TAKE THIS COURSE?

By joining CCTC, you will:

1. Unleash the Potential of Strategic Communications
Gain the essential skills and knowledge to strategically communicate your message, mobilize stakeholders, and drive change within your organization or community. Our course provides you with comprehensive insights and proven strategies to amplify your impact.

2. Develop a Tailored Communications Strategy

CCTC is meticulously crafted to deliver practical, actionable knowledge that you can apply immediately. With each module, you’ll work your way through all the essentials of a communications strategy - starting from understanding your target audience and all the way to setting metrics. In the end, you’ll walk away with a communications strategy that’s specifically tailored to your organization.

3. Receive 1:1 Support from the Discovered Markets Team
Learn from our experienced instructors who bring a wealth of expertise, share practical insights, elaborate with real-life case studies, and provide actionable techniques that will empower you to navigate the complex landscape of communications for impact. In addition to the lessons, you'll get an individual consultation call with our team to discuss your specific struggles and how to overcome them.

4. Join a Collaborative Learning Environment

Join a vibrant community of like-minded individuals who are passionate about driving change. Engage in dynamic discussions, share experiences, and collaborate with peers from diverse backgrounds. Expand your network and foster valuable connections with change-makers from around the world.

What's the structure of this course?

This course is divided into 9 modules of content, in addition to an introduction and a conclusion.

You'll have access to one module per week - so a total of 9 weeks.

Once you finish the module, you'll be able to submit the assignment to the Discussion board and discuss the module with fellow colleagues and us within our Community Board.

How much time should I give to this course?

The course takes place over 9 weeks. You'll need to dedicate 1 - 2 hours per week to finish the course, although the time required to finish the assignment will be relative.

What else can I expect beyond the content of the lessons?

The most beneficial thing you can expect is to join a community of like-minded professionals!

You'll be asked to submit an assignment to the community's discussion board at the end of each module. You'll share your understanding of the lessons with fellow colleagues while we review your submissions and share insights and guidance.

I have more questions about the course.

We're happy to answer any more questions you have! Send us an email at learning@discoveredmarkets.com and we'll get back to you ASAP.

Who is Discovered Markets?

Discovered Markets makes solutions for mission-driven organizations to influence, monitor, and invest in systemic change.

Our solutions have been used by leading DFIs, funds, and organizations including: FMO Dutch Development Bank, ILO, Adam Smith International, Gatsby Foundation, CABI, CASA Programme, DAI, Global Good Fund, Gates Foundation, Elan RDC, EU Africa RISE, LixCap Capital Advisory, UNIDO, Frontier Brokers Network, Good Return, Innovision Global.

Dan Langfitt

Market Systems Practitioner

This was a useful introduction to core concepts in marketing and strategic communications, and I especially appreciated that the new ideas and vocabulary (and industry jargon—irritating but essential to master!) were linked to mission-driven organisations and connected to a market systems development framework I was already familiar with.

Introduction

Familiarize yourself with the format of this course.

Welcome Video

Course Outline

Preview

Module 1: Strategy

In this module, we lay the framework for your communications strategy.

Strategy for Mission-Driven Organizations

Preview

Creating Change Through Communications

Case Study

Agile Communications Overview

Setting Your Goals for the Next Year

Strategy worksheet.pdf

Discussion

Module 2: Target Audience

Who is your content for? In this module, we dissect your target audience and cover efficient research methods for mission-driven organizations.

Creating a Target Audience Profile

Choosing Your Target Audience

Researching Your Target Audience

Case Study

Discussion

Module 3: Content Creation

In this module we cover how to transform existing content into effective bite-sized pieces, share helpful content creation tools, and more.

Agile Strategy for Content Creation

Choosing Content Types Based on Your Target Audience

Guide for Content Types by Channel

Transforming Existing Content

Content Creation Tools

Example

Discussion

Module 4: Intermission

In this module, we look back on what you have learned so far in the context of achieving your mission and begin the process of getting your content out there.

Agile Intermission

Mid-Way Conversation

Consultation Session

Module 5: Search Engine Optimization

In this module we cover the components of SEO that are most useful for communications professionals in mission-driven organizations, and share important tools to improve your organization's rankings.

Introduction to Organic

Overview of SEO Components

Keywords

Backlinks

Toolshare

Discussion of SEO

Discussion

Consultation Session

Module 6: Dissemination

In this module, we'll help you learn how to amplify the impact of your communications through dissemination and content outreach.

Developing Strategy

Preview

Knowledge Banking

List Building

When & How to Push Your Organization's Research

Discussion of Email Content Distribution

Discussion

Consultation Session

Module 7: Social Media

In this module, we'll set out to learn how to use social media platforms and marketing effectively.

Setting Objectives

Post Creation

Building an Audience on Social Media

Platforms and Channels Overview

Discussion of Social Media

Discussion

Consultation Session

Module 8: Sponsored Content

In this module, we'll cover how to reach your target audience with sponsored content.

Approaching Sponsored Content with the Agile Mindset

Choosing Demographics

Platforms

Demo: Creating a Google Ad

Discussion of Sponsored Content

Discussion

Consultation Session

Module 9: Success Tracking

In this module, we'll cover how you can track your content performance to amplify its impact.

Tying Metrics to Impact

Comprehensive Dashboards

Communicating the Impact of Communications

Discussion of Success Tracking

Discussion

Consultation Session

Closure

Closure & Key Takeaways

Join The CCTC Community now

Join our community of passionate individuals and equip yourself with the skills and insights needed to create impactful change through effective communication. Enroll today and be a catalyst for change!

I want to join the CCTC community