Creating Change through Communications
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Introduction

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Welcome Video
Course Outline
Module 1: Strategy

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Strategy for Mission-Driven Organizations
Creating Change Through Communications
Case Study
Agile Communications Overview
Setting Your Goals for the Next Year
Strategy worksheet.pdf
Discussion
Module 2: Target Audience

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Creating a Target Audience Profile
Choosing Your Target Audience
Researching Your Target Audience
Case Study
Discussion
Module 3: Content Creation

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Agile Strategy for Content Creation
Choosing Content Types Based on Your Target Audience
Guide for Content Types by Channel
Transforming Existing Content
Content Creation Tools
Example
Discussion
Module 4: Intermission

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Agile Intermission
Mid-Way Conversation
Consultation Session
Module 5: Search Engine Optimization

Delayed 28 days

Introduction to Organic
Overview of SEO Components
Keywords
Backlinks
Toolshare
Discussion of SEO
Discussion
Consultation Session
Module 6: Dissemination

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Developing Strategy
Knowledge Banking
List Building
When & How to Push Your Organization's Research
Discussion of Email Content Distribution
Discussion
Consultation Session
Module 7: Social Media

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Setting Objectives
Post Creation
Building an Audience on Social Media
Platforms and Channels Overview
Discussion of Social Media
Discussion
Consultation Session
Module 8: Sponsored Content

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Approaching Sponsored Content with the Agile Mindset
Choosing Demographics
Platforms
Demo: Creating a Google Ad
Discussion of Sponsored Content
Discussion
Consultation Session
Module 9: Success Tracking

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Tying Metrics to Impact
Comprehensive Dashboards
Communicating the Impact of Communications
Discussion of Success Tracking
Discussion
Consultation Session
Closure

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Closure & Key Takeaways

Demo: Creating a Google Ad

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