Strategy for Mission-Driven Organizations

Strategy for Mission-Driven Organizations

Creating Change through Communications

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Introduction

Delayed 0 days

  • Welcome Video2
  • Course Outline

Module 1: Strategy

Delayed 0 days

  • Strategy for Mission-Driven Organizations
  • Creating Change Through Communications
  • Case Study1
  • Agile Communications Overview
  • Setting Your Goals for the Next Year
  • Strategy worksheet.pdf
  • Discussion

Module 2: Target Audience

Delayed 7 days

  • Creating a Target Audience Profile
  • Choosing Your Target Audience
  • Researching Your Target Audience1
  • Case Study
  • Discussion1

Module 3: Content Creation

Delayed 14 days

  • Agile Strategy for Content Creation
  • Choosing Content Types Based on Your Target Audience
  • Guide for Content Types by Channel
  • Transforming Existing Content
  • Content Creation Tools
  • Example
  • Discussion2

Module 4: Intermission

Delayed 21 days

  • Agile Intermission
  • Mid-Way Conversation10
  • Consultation Session

Module 5: Search Engine Optimization

Delayed 28 days

  • Introduction to Organic
  • Overview of SEO Components
  • Keywords
  • Backlinks
  • Toolshare
  • Discussion of SEO
  • Discussion
  • Consultation Session

Module 6: Dissemination

Delayed 35 days

  • Developing Strategy
  • Knowledge Banking
  • List Building
  • When & How to Push Your Organization's Research
  • Discussion of Email Content Distribution
  • Discussion
  • Consultation Session

Module 7: Social Media

Delayed 42 days

  • Setting Objectives
  • Post Creation
  • Building an Audience on Social Media
  • Platforms and Channels Overview
  • Discussion of Social Media
  • Discussion
  • Consultation Session

Module 8: Sponsored Content

Delayed 49 days

  • Approaching Sponsored Content with the Agile Mindset
  • Choosing Demographics
  • Platforms
  • Demo: Creating a Google Ad
  • Discussion of Sponsored Content
  • Discussion
  • Consultation Session

Module 9: Success Tracking

Delayed 56 days

  • Tying Metrics to Impact
  • Comprehensive Dashboards
  • Communicating the Impact of Communications
  • Discussion of Success Tracking
  • Discussion
  • Consultation Session

Closure

Delayed 56 days

  • Closure & Key Takeaways